Bryant manufactures a complete line of home heating and cooling
equipment that is the best in the industry in terms of providing
maximum value for our customers. We believe that properly advertised
and communicated benefits assist homeowners in understanding how Bryant
dealers will do whatever it takes to help them meet their heating and
cooling needs.
When mentioning a product in an advertisement, you should use an
accompanying photo or line art of the product wherever possible.
Following are suggested copy points that you should include in your
advertising.
General statements applicable across product lines
- At Bryant, we set our standard high so your family can enjoy the comforts of home
-
Families everywhere have been counting on the reliability of Bryant home comfort equipment since 1904
- Ask (your Bryant dealer) to help you design a system that’s right for you and your family
- As part of the Bryant comfort team, (dealer name) can help you enjoy simple, worry-free comfort season after season
- Bryant has been America's leading choice for indoor comfort since 1904
Air Conditioners
- Bryant offers cool, quiet comfort with the Bryant Evolution System (180ANA) air conditioner
- With the Bryant Preferred Series (165ANA) air conditioner, you can feel the comfort, not listen to it
- Bryant offers air conditioners that are just right for your budget, and are energy-efficient, too
- When shopping for air conditioning products, most people shop for
energy efficiency, quietness and quality. The Bryant Evolution and
Preferred Series (180ANA, 187ANA, 165ANA, 163ANA) air
conditioners rate high in all three categories
- The Bryant Evolution System featuring our exclusive AeroQuiet System
II keeps your air conditioner quiet, so you can enjoy conversations
with your neighbors without an annoying distraction
- Bryant air conditioners deliver the steady, consistent comfort and
money-saving efficiency that homeowners across America have come to
expect
- When the weather heats up, it’s nice to know you can retreat to the air conditioned comfort of your home – provided by Bryant